This is one of the most common questions we get from food bloggers—whether they’re just starting out or already have hundreds of recipes under their belt.
The short answer?
It depends. (Sorry—we know that’s not what you came here for.)
But here’s the longer, more honest version: how often you publish new content matters less than how consistent, strategic, and intentional you are with it.
Let’s break it down.
Why Publishing Frequency Still Matters
Google loves fresh content. That doesn’t necessarily mean you need to post three times a week forever. But when your blog shows steady signs of life—regular updates, new content, internal linking—it sends the right signals to Google.
It says:
✅ This site is active.
✅ The content is being maintained.
✅ New value is being added.
For newer blogs (under 100 posts), publishing more frequently can help you build topical authority faster. If you’re covering Indian curries, publishing 10–15 strong recipes over 3 months is more effective than doing 1 every few weeks over a year.
Quality > Quantity (Always)
This might sound cliché, but we’ve seen it play out too many times to ignore: one thoughtfully written, well-structured, SEO-optimized recipe with helpful tips can outperform 10 short, keyword-stuffed ones with no clear structure.
If you’re choosing between:
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Posting 1 high-quality recipe per week
vs. -
Posting 3 quick ones with minimal care
Go with the first option. Every time.
What We Recommend (Realistically)
Let’s be honest: most food bloggers are juggling a lot—full-time jobs, kids, client work, life. So here’s a rough guide based on your stage:
📗 Beginner Food Blog (0–50 posts):
Aim for 1–2 posts per week, if you can. Build that base.
📘 Established Blog (50–300 posts):
1 high-quality recipe every 1–2 weeks is solid, plus occasional updates of older posts.
📙 Authority Blog (300+ posts):
Focus more on updating and consolidating than pumping out new recipes nonstop.
Google loves fresh and improved.
Bonus Tip: Don’t Forget to Update Old Recipes
If you’re constantly chasing new content but ignoring posts from 2018 that still get traffic—you’re leaving easy wins on the table.
A refreshed recipe with updated tips, step-by-step info, and stronger headings can shoot back up in rankings.
And yes—Google sees updated dates.
So, How Often Should You Publish?
Ask yourself:
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Can I sustain this schedule for the next 3–6 months?
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Am I publishing content that actually helps my readers?
-
Am I covering my core topics deeply, or just jumping from trend to trend?
If you can commit to one great post per week (or even every other week), you’re doing better than most. Especially if it’s optimized, helpful, and true to your brand.
Final thought:
You don’t need to be the fastest blog. You just need to be the most useful one in your space. Publish with intention—not out of panic.
And if you ever need help mapping out your content calendar or tightening your strategy, you know where to find us.
